Apple Watch Ceases Sales in Its Country of Origin – What's Behind This Move?

Apple will stop selling Apple Watch in the US to comply with the ruling of the International Trade Commission - ITC in the patent infringement dispute with Masimo.


Accordingly, "Apple House" will temporarily stop selling Apple Watch Series 9 and Apple Watch Ultra 2 from December 21 on the online Apple Store. For Apple Store stores, sales of the company's latest Apple Watch models will stop after December 24.




Apple Watch Series 9.





Apple teams have worked tirelessly to create products and services that empower users with industry-leading health and safety features. Apple strongly disagrees with this order and is seeking legal and technical evidence to ensure the provision of Apple Watch to customers.




If the ban remains in place, Apple will have to take every measure to return Apple Watch Series 9 and Apple Watch Ultra 2 to customers in the US as soon as possible.




The story of the Apple Watch import ban





In 2020, medical company Masimo filed a lawsuit against Apple in the US Federal District Court, accusing Apple of stealing trade secrets and violating patents on blood oxygen level monitors in watches. Apple Watch. Next, the company also submitted its application to the US International Trade Commission in 2021.




Massimo argued that the import ban would not affect the public because the sensor is not "necessary for public health or welfare."








Apple Watch Ultra 2.




The ITC ruled in favor of Masimo in January. In October, the ITC issued a ban on importing any Apple Watch models that infringed on Massimo's patents into the US, resulting in the above 60-day review period.




If after the White House reviews and agrees with the ban, the ban will take effect from December 25, temporarily halting the import and sale of products. Apple can still appeal the ITC's decision but must wait until the 60-day review period ends.





Apple will almost certainly object to the import ban, because otherwise, the ban would theoretically be in effect until the patent expires in August 2028.




How does the ban affect consumers?




Existing Apple Watch owners will not be affected by the ban as the order only applies to the import and sale of Apple Watch. However, for those who want to buy an Apple Watch, the ban will affect the products within the ban.




Previous Apple Watch models and the Apple Watch SE are not affected due to the lack of a blood oxygen sensor.





Apple's warranty will still operate as usual. Therefore, any equipment purchased during the warranty period will still be maintained by the company.




On the other hand, consumers in other countries and territories will not be affected by the ITC ruling.




According to iMore, 2024 is expected to be the time when Apple makes many major changes to its products. In addition to improving the entire iPad product line, the company is expected to have many notable upgrades for the Apple Watch.





First announced at the iPhone launch event in 2014, next year will be the 10th anniversary of the Apple Watch. In the latest Power On news, Bloomberg journalist Mark Gurman presented a series of new upgrades to the Apple Watch 2024.




Apple Watch is expected to have a significant upgrade next year.





Gurman said: "The Apple Watch is about to be upgraded, the company is planning at least one watch model with a new design. More importantly, Apple is also working on two health features designed to bring the watch intelligence to a new level, which is measuring blood pressure and detecting signs of sleep apnea."




The journalist said the high blood pressure and sleep apnea detection feature will act as a warning when the watch detects signs, then will suggest users to have timely medical examination measures. .




It seems that the Apple Watch 2024 is considered a notable upgrade, the addition of health features is an important key to making the smartwatch attract more attention from consumers.

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