For the first time since the release of the iPhone X in 2017, Apple may be planning to increase the price of its premium phones with the iPhone 15 Pro models.
The information comes from a note put out by analyst Jeff Pu from Haitong International Securities, where he said the price increase stems from several hardware upgrades, including a titanium frame, solid-state buttons with responsiveness. haptic feedback, A17 Bionic chip, increased RAM and periscope lens for iPhone 15 Pro Max (or Ultra).
Over the past five years, high-end iPhone models have all started at $999.
These features, plus inflation, should prompt Apple to raise prices for the first time in the US since the company announced the $999 iPhone X.
Apple's price increase of the iPhone 15 Pro is not a surprise because in January, a Weibo post said that Apple will "increase the price of this year's iPhone 15 Pro series, further widening the gap with the Plus version to create enough space to attract people. At the time, the leaker added that the regular models of the iPhone 15 series would feature a Dynamic Island notch and a 48MP main camera sensor.
This change on the regular iPhone 15 models will make them even more attractive, especially with a new design and better camera system, even if Apple still doesn't add a telephoto lens, ProMotion or Always screen. On.
Things will change from the upcoming iPhone 15 Pro and 15 Pro Max.
The large price gap between the iPhone 15 Plus and the iPhone 15 Pro will help Apple attract users to more conventional products. As you know, since the iPhone 14 Pro is only $100 more expensive than the iPhone 14 Plus, it's understandable why people would rather buy a complete smartphone than opt for a larger phone with fewer features.